how much do you charge for brand deals?

• For brand deals $10K or less, Tyler charges a flat rate of $1,000.

• For brand deals over $10K, Tyler charges 20%, which is broken down into 10% for negotiating the brand fee and 10% for redlining the agreement.

• What if you are a creator who is just starting out? Maybe you want some education on brand deals and just have some questions. Tyler will be offering some group zoom sessions

  • where she will invite 5-10 creators to join and ask her questions. Tyler will walk you through the basics of a brand deal—where to find them, how to connect with the reps (if Tyler has the contact, she will share it), and how to price yourself.

  • Each group zoom will be an hour-long and cost $250. Click on the Learn More below and using my Contact Me Form, tell me you are interested in the Zoom session and I will tell you when our next session is when I set it up.

• If you want a immediate and private session with Tyler, book time here with her on her Calendly.

Level 1: DIY Brand deals

Perhaps you are a smaller creator (10K or less subs) and you want to learn how to find brand deals, find the right rep to reach out to and figure out how to price yourself. 2 paths: 1) Attend Tyler’s weekly zoom calls where Tyler leads you and 5-10 other creators teaching you where to find brand deals, how to price yourself, how to successfully pitch your channel and you to brands, produce the brand integration and how to have a mind-blowing post production summary and follow-up that make brands come back to you because you become their preferred creator to work with. 2) sign up for a 30 min or 1 hour session with Tyler and she will lead you through the entire brand deal acquisition process and answer questions that you have about your brand deals. How do you charge for paid ad usage? Tyler will tell you.

Level 2: Inbound brand deals need negotiations

Are you a mid-level creator (10K to 100K subs) and you get 5 to 7 to 10 incoming brand deals a month? Maybe you need someone to negotiate your brand deals and redline the agreement? Tyler often can increase the original offers 2x-4x. She has been able to go from 4-figures to 5-figures in almost every deal. And after she closes the deal, she will also negotiate and redline the agreement, making sure to protect your name and likeness as well as mutual indemnity, with a cap. A win-win, really.

Level 3: Full management and legal services (white glove service)

You’re an established creator with 100K+ subs and you are making 6 figures a year. Perhaps you have had an agency or manager and you were less than thrilled with their (lack of) attention and now you want some personalized attention. You want a negotiator who can get you more than the original offer and negotiate through all the legal agreement and protect your name and likeness as well as mutual indemnity, with a cap. You want Tyler to go find brand deals for you, which Tyler can do, and has had great success with her brand and agency connections.

What about brand managers?

Shouldn’t I just hire a brand manager who have the relationships with the brands and agencies? You can. If you find a good one, hug them and guard them with your life. But realize that most brand managers take 15-20% and do not negotiate or redline the agreement. Unfortunately, a lot of my clients haven’t had great experiences with managers (or agencies—there are some good ones and I can recommend some if they will work non-exclusively is best) and prefer to work with me because I am non-exclusive and I only take 10%.